If you are to sell something properly, you must know what you are selling, both its strengths and weaknesses. Only then are you prepared to answer the full range of questions that are likely to be thrown at you by a prospective customer. This product knowledge not only makes you a more effective salesperson; it will add to your credibility as an expert, allow you to consider options in a more informed manner, and will allow you to use your knowledge to direct your sales toward individual needs, attitudes, and interests. A salesperson must know what they are actually selling, in order to sell it. Knowing the features and specifications of a product is the first step in product sales. Study and analyse any product or service that you plan to sell. WCG in partnership with ACS Distance Learning Education offers a range of short courses. Whether you need to gain some knowledge in a particular area or complete the course as a part of your continuing professional development, this 20-hour course will enable to to fill in the knowledge gap via self studies of the comprehensive course materials. This course focuses on helping you to develop your sales skills; it will help you to understand the importance of presentation and product knowledge while working in a gardening centre. Please see the module information for detailed content. The flexible approach to studying will: - enable you to complete the course in your own time - complete the course in as little as 20 hours or less - At the end of the whole course, you are presented with an automated examination which can be attempted online, anywhere, anytime - Achieve a 60% pass in exam and receive a downloadable certificate of completion Course cost: £99.00 +VAT (£118.80 total)
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Lesson 1: Presentation, Personality and Communication in Selling Personality, Self-Awareness and Attitude Types of Shoppers Communication, Active Listening and Conversation Selling Communicating Confidence Trends in Ethical Shopping Lesson 2: Helping the Product Sell Itself Merchandising and Displays Signs How Customers Pay Case Study: Garden Centre Products & Services Lesson 3: Product Knowledge What is Product Knowledge? Knowing your competition Marketing for Sales Outlets and Retail Businesses Lesson 4: Selling Made Simple Introduction - The selling process Steps in Sales Using Language to Promote Sales Creating Logical Sentences Reduce Confusion in Your Sales Approach Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention) Introduction Timing and Opening a Sale Lesson 6: ‘Closing a Sale’ (COS) Add-On Sales/Upselling Lesson 7: The Law and Selling Ethics and Selling Ethics in Sales Guidelines for Ethical Marketing and Selling Lesson 8: Gaining and Keeping Customers Customer Satisfaction Promotions Measuring Success
Online exam
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Professional courses in horticulture or customer service.
Below are examples of potential careers and study routes after completing this course*. Salary information on the first slide is from 2023. The average salary displayed on the third slide is based on live job vacancies for the selected occupation and may include predicted earnings and FTE (full-time equivalent) salaries for jobs where part-time hours are typical.
*Based upon data from multiple sources.
L1
ACS
Business and Management
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On occasion there may be circumstances outside our control (e.g. the Covid pandemic) which result in us having to make additional changes to the details about the courses we have advertised. These changes could affect fees, dates and how the course is taught. Courses may be taught in different ways and could include both face to face and remote delivery. Remote delivery means learning through logging into classes through a computer.
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